Erewhon is a world famous, high end, boutique grocery chain in Los Angeles and Southern California with a love for pure products that protect the health of people and our planet.

I designed the Erewhon logotype in 2012. Initially meant to be a highly-functional, monospaced typographic logo that was inspired by leafy greens, it has since grown to be an internationally recognized symbol of health, wellness and quality.

Designed at Chen Design